Howard Frankel

Director of Asset Management

MRICS (2020)

Howard Frankel has 18 years’ experience in commercial real estate. As Director of Asset Management, Howard’s primary objective is to advance clients’ best interests. He often finds, however, that clients gain most once other stakeholders interests are met as well. To that end, Howard regularly liaises with lenders, tenants, property agents, contractors, local councils, and external advisors. Internally, Howard uses his collected experience and knowledge to lead Hallmark’s property sourcing procedures. He is currently enrolled in the RICS Senior Professional Assessment program where senior managers and industry experts apply their accumulated experience towards full RICS membership.

Background

Howard began his career in commercial real estate in 2002, sourcing acquisitions for private clients. When Howard joined Hallmark’s asset management team in 2004, his natural talent for asset management proved highly valuable with every new project placed under his charge. In just three years, Howard was promoted to the senior role of Asset Manager at Hallmark. Howard is scheduled to complete the RICS Senior Professional Assessment program in 2020.

Seek and Seize Opportunities

According to Howard, one must not merely react to opportunities, one must actively seek out and seize them.

With this is mind, Howard leads the way in building strong relationships with lenders and tenants, staying cognisant of their needs and ensuring Hallmark efficiently fulfills its duties. Howard’s diligence in asset managing properties builds the trust and goodwill from which great opportunities have sprouted for Hallmark’s clients time and again.

Optimal process, Maximal results

If it can be accomplished more effectively, Howard will find a way.

Howard is not one to unquestioningly mimic common management practices. Whether he is formulating more effective fee structures for letting agents, rephrasing contract clauses, or enhancing a car park’s net profitability, Howard consistently optimises both human and real assets under his charge. At the same time, Howard recognises that innovation is not an end unto itself; it is but one of the means for achieving maximum results.

Skillful Negotiation

The most successful arrangements come not from confrontation but from negotiation.

Whilst Howard dutifully works with tenants to meet their requirements, he also applies a range of asset management skills that have resulted in optimal lease terms on behalf of Hallmark’s clients. Navigating negotiations like this is a balancing act; it demands a healthy mix of accumulated industry knowledge, property-specific information, and a strong ability to make clearly defined situation appraisals. With these personal resources at his disposal, Howard skillfully executes successful negotiations whilst also cultivating strong business relationships for the long term.

Satisfaction

Howard takes great pleasure in seeing his personal resourcefulness translate into maximised results for clients, especially while building positive relationships with other stakeholders along the way.